Corporate Social Performance (research report) Essay - 1

Corporate Social Performance (research report) - Essay Example CSR activities not only ensure that the company is gaining a positive brand image but it also ensures self-sustainability in the near future. CSR activities now a day have become quite a mainstream phenomenon where most of the well established firms have developed and maintain the concept of social sustainability (Manuel Castelo BrancoLÃ ºcia Lima 2006). CSR can be defined as the relationship between a corporation and the national government and the citizens (McDonald and Rundle-Thiele 2008). It encompasses the positive influence of the organisational activity on the welfare of the nation and its people. In a more streamlined perspective its can be stated that the CSR is the relationship between the corporation and the society (Jones and Wicks 1999). The business firms often undertake responsibility to improve the society that they are operating in. This as a result fosters social support and at the same time creates a sustainable working environment for the organisation to thrive f or a longer period of time. The firms often undertake initiatives like child education for the under privileged, keeping the society clean by the environmental standards (Baumgartner and Ebner 2010). The corporate social responsibility is based on three principles Sustainability, Accountability and Transparency. The sustainability deals with the long term thriving of the organisational activities. It involves taking certain actions in the present that has a positive impact on the future. This suggests that if the resources that are not infinite are being used in the present then they may get exhausted in the future. Sustainability indicates that the organizations must utilize the resources responsibly and should also ensure that they are being generated at a steady rate (Brower and Mahajan 2013). The Accountability of the organisation involves its acknowledgement towards the impact on the environment causing from